Founder & Principal Consultant
Builds growth diagnostics, practical automation, reporting systems, and hands-on acquisition support through Sigma Tactix.
Work & experience
Growth work across complex acquisition systems.
I work across performance marketing, app growth, measurement, and the management rhythms that help teams act on what they learn. Employer and client names are intentionally withheld.
Career through-lines
From campaign craft to growth leadership.
The common thread is practical: understand the commercial problem, make the signal usable, and create a repeatable next step for the team.
Explore services
Roles held
A career built around measurable growth.
Titles are included with no employer or client names. Each reflects a distinct level of responsibility and operating context.
App Growth Manager
Focused on iOS and Android acquisition, event design, measurement choices, onboarding context, and unit-economics review for a subscription app.
Chief Marketing Officer
Directed B2B and B2C acquisition strategy in a regulated financial-market context, with commercial priorities, compliance considerations, and cross-functional leadership in view.
Senior Performance Marketing Manager
Led media planning, portfolio-level budget governance, stakeholder reporting, and performance decisions across multiple anonymised industry sectors.
Performance Marketing Analyst & Trainee
Built core practice in paid search, technical SEO, campaign structure, product feeds, search-query analysis, conversion tracking, and recurring reporting.
B.Tech Engineer
Developed a systems-led approach to complex work: break the problem into inputs, find the constraint, and test the change against an observable outcome.
Career Insights
Numbers need context.
These are historical numbers from the past work with brands that I have worked with, and this page does not assign them to any brand or campaign.
Spent across Paid Media over the course of my career
Brands I worked with, out of which 20+ are International well renowned brands
Leads Generated overall across different industries and verticals
Revenue generated from Paid Media alone over the course of my career
Channels & Platforms Hands On Experience
Average Uplift from e-commerce/retail brands
Reported results are contextual, not guarantees. A publishable case study needs a stated period, baseline, measurement method, and permission.
Industries
Sector context changes the playbook.
Channel mix, measurement, consent, consideration cycle, and sales feedback look different in every sector.
Retail & e-commerce
Product feeds, search intent, creative testing, margin awareness, and conversion journeys.
Banking & fintech
Acquisition activity shaped by trust, approval processes, compliance, and lead quality.
Apps & subscriptions
Install quality, onboarding, event taxonomy, retention signals, and lifetime-value questions.
Property & real estate
Lead quality, sales-team feedback, high-intent search, and long decision cycles.
B2B & professional services
Audience definition, demand capture, qualification, and the path from enquiry to revenue conversation.
Food, lifestyle & mobility
Local demand, creative iteration, app journeys, and offer-led acquisition.
Discuss the current setup
Need a practical view of an acquisition problem?
Start with a concise brief. The structured intake prepares an email draft for your review.