Google Ads
Search demand, shopping and feed-led campaigns, app campaigns, query analysis, and landing-page relevance.
Channels & platforms
Pick the channel for the job it needs to do.
Platform selection should follow the audience, commercial objective, creative format, measurement confidence, and the team’s ability to respond to the signal.
Channel strategy
One platform rarely carries the full journey.
Search captures intent. Social creates or renews demand. App channels reach a mobile-ready audience. Messaging can support trust, community, and follow-up. The mix follows the decision, not a generic channel checklist.
See how I support execution
Platforms
Capabilities across the acquisition mix.
Platform names are used for clarity. This site does not display third-party logos or imply an official partnership with any platform.
Meta
Paid social planning, creative testing, audience strategy, lead quality, and conversion-focused campaign review.
Apple Search Ads
High-intent iOS acquisition aligned to app-store context, product-page choices, and measurement constraints.
TikTok
Short-form creative testing, audience discovery, and conversion pathways for suitable consumer categories.
Snapchat
Creative-led paid social, reach, and regional consumer acquisition where audience fit supports the case.
B2B targeting, professional-audience messaging, account context, and lead-quality review.
X Ads
Interest-led reach and conversation context where the audience and brand safety requirements fit.
Telegram
Community updates, broadcast journeys, lead follow-up, and messaging flows where consent and response ownership are clear.
Yandex Ads
Search and display consideration for market-specific acquisition plans where the audience calls for it.
Channel capability is not a recommendation to use every platform. I assess audience, objective, measurement, creative capacity, commercial value, and approval requirements before proposing a mix.
Measurement
Report signals people can explain.
A useful report names the source, period, definition, limitation, and decision that the signal should inform.
Tracking plan
Name events, owners, and purpose before implementation.
Reporting view
Give decision makers a small, consistent set of useful signals.
Test record
Keep a concise record of hypotheses, changes, and results.
Decision log
Document allocation choices and what would change them.
Choose with context
Need to decide which channels deserve attention?
Share the current situation and I can help frame the next question.